SHEEN: Elevating from Outdated to Elegant
SHEEN, a high-end restaurant in Amman, Jordan, sought a brand refresh to match its luxurious atmosphere and attract the right clientele.- Martech rebranded their Instagram with a cohesive content strategy, a high-quality photoshoot, and refined offers to elevate SHEEN's digital presence.
The result: An 8.2% increase in Instagram followers within the first month, a stronger digital presence, and a more exclusive customer base.
Project Snapshot
A Glimpse of What We Did
THE CHALLENGE
Martech implemented a complete rebranding and content strategy to transform SHEEN’s digital presence:
Outdated branding that failed to reflect the restaurant’s luxurious vibe.- Poor-quality photography and an Instagram feed that didn’t capture the restaurant’s class and exclusivity.
- Offers attracting the wrong audiencewhich diminished the restaurant’s high-end appeal.
- A scattered brand identity that lacked cohesion and didn’t appeal to their target clientele.
THE SOLUTION
Martech implemented a complete rebranding and content strategy to transform SHEEN’s digital presence:
RebrandingMartech revamped SHEEN’s Instagram page to reflect its upscale ambiance and exclusivity, transforming its digital presence to match the restaurant’s luxurious image.- PhotoshootA professional photoshoot was conducted to capture SHEEN’s offerings and atmosphere, showcasing the restaurant’s elegant dining experience.
- Content StrategyA cohesive content strategy was developed, highlighting SHEEN’s diverse menu in a refined and visually appealing format that resonated with its target audience.
- Refined OffersPromotional offers were adjusted to attract a more fitting customer base, emphasizing the exclusivity and high-end nature of the restaurant.
THE RESULTS
8.2% increase in Instagram followers within the first month, boosting SHEEN’s social media presence and engagement.- A consistently elegant Instagram feed that reflects SHEEN’s prestigious and luxurious atmosphere.
- Attraction of a more exclusive clientele through refined offers, strengthening SHEEN’s brand image and market position.
